Bharti airtel outsourcing strategy pdf

Mar 08, 2019 the marketing mix of airtel discusses the 4ps of airtel which is amongst the top telecom companies in india and is known to have a strong marketing mix. Information technology and outsourcing industry in india and decided to outsource all. Mobile telecom, industrial organization, outsourcing, impact on workers, profits. Bharti airtel limited bharti, based in delhi, india is a family owned telecommunication business, founded by sunil mittal in 1995. In july 2004 bharti signed 3 successive deals with its telecom vendors for the transfer of buildup and management of its telecom. Also analyzed are probable solutions to minimize the risks associated with outsourcing. Airtel is the largest provider of mobile telephony and second in terms of fixed telephony and also provides broadband and dth services. Hence, all these help in summarizing the marketing mix of airtel. As per the latest contract, ibm will be paid on the basis of usage by the number of subscribers and employees who will use the software architecture. Strategic outsourcing at bharti airtel free download as powerpoint presentation. Created time savings by outsourcing management of it infrastructure and. December 4, 2007, strategic outsourcing at bharti airtel limited harvard. Airtel kenya ltd is one of the leading companies where outsourcing is widely undertaken. All these products acts as a differentiating factor for airtel service marketing.

The speed and the sector size of tf card decide the speed of rts. Bharti airtel introduction bharti airtel limited is a major indian telecommunications firm, with a particular focus on operating in the mobile services market. Economics of strategy strategic outsourcing at bharti airtel. Outsourcing of it management picked up in the late 80s and since then it has. Customer relationship management,outsourcing,information technology,competitive strategy,core competencies,globalization,performance measurement,capital expenditures item. The present invention provides for tissue adhesives including cyanoacrylate bulk monomer and cyanoacrylate nanoparticles containing a therapeutic therein. Bharti airtel outsourcing bharti airtel aimed to be a low cost provider in the highly capital intensive telecom industry. Analysis of case study strategic outsourcing at bharti airtel. Supplements the strategic outsourcing at bharti airtel ltd. Bharti airtel renews ibm outsourcing deal for 5 years the. Examines the advantages and disadvantages of such an outsourcing agreement for a company in an industry where technological superiority as an essential element in competitive strategy. They needed to keep pace with the rapid growth of their customer base, which was growing at almost 100 percent per year.

We look at two firms in india, namely, bharti airtel, a. Strategic outsourcing at bharti airtel ltd case study help. Bharti airtel has been divided into distinct business units, as follows. Strategic outsourcing at bharti airtel limited case summary by aris metin the company. Explores the pros and cons of such an outsourcing arrangement for a company in an industry where technological superiority is. Pradeep gaurmint bharti airtels evolving outsourcing strategy 8 min read.

Corporate level strategy for india division of variousbusiness unitsegments. It has become an innovator in the indian versatile business sector with 25% of market share in the overall industry, which has 6 million endorsers. Bharti airtel, incorporated on july 7, 1995 is the flagship company of bharti enterprises. Marketing strategy of bharti airtel management paradise. Its operations are largely centered on the way its parent company bharti airtel. Bharti airtel declined to comment while ibm couldnt be immediately reached for a comment. At a world degree, airtel is not the 1st telecom business to vastly change its outsourcing strategy. Introduction the telecom industry in india has witnessed unprecedented growth since 1991. Strategic outsourcing at bharti airtel limited by evan. In my opinion, bharti should go ahead with its outsourcing agreements outline by gupta. Bharti airtel limited, also known as airtel, is an indian global telecommunications services company based in delhi, india.

Outsourcing has emerged as an important business and economic strategy for. Analysis of case study strategic outsourcing at bharti. Bharti airtel launches its services in sri lanka 2g3g network. Bharti airtel bharti, a leading global telecommunications services provider with operations in 20 countries across asia and africa, today introduced a new business model for. Abhinav parasarpgp01002, akhilesh raipgp01007, manvender dagarpgp01 indian institute.

Hai 1 case 5 strategic outsourcing at bharti airtel limited 1. The mobileservices division is probably the most valuabledivision of bharti airtel. Introduction in march 2004, airtel signed a deal with ibm for a 10 year partnership arrangement for an on demand business transformation with payments based on a. However, forces in the macro environment and the competitive environment provided justification for the implementation of the decision. Bharti airtel limited is a leading telecom company with operations in 20 countries across asia and africa. Mobile services division telemedia services division enterprisedivision o carrier businessunit o corporatebusinessunit a mobile services division. View grpup 2strategic outsourcing at bharti airtel limited from pgp 01 at iim bangalore. Bharti airtel ltd has announced the following changes in the operational leadership structure and roles in the company effective april 01, 2007. The following are the ways in which bharti managed its existing network and it needs.

Bharti airtel history bharti airtel information the. Bharti airtel being the pioneers of outsourcing in the telecommunication and the strategy being a success back in india, the study was in this case airtel kenya. What do you see as advantages and disadvantages of such agreements. Airtel is an indian based global telecom service company with headquarter at new delhi, india. Fundamental analysisbharti airtelequity research report. Essay about strategic outsourcing at bharti airtel limited. Bharti airtel grows at a stunning pace by keeping its. Bharti airtel outsourcing strategy is important in pushing the limits of what could be called core.

It showed a real conflict of interest between the operator and the vendor. Bharti airtel has been featured in forbes asias fab 50 list, rated amongst the best performing companies in the world in the businessweek it 100 list 2007, and voted as indias most innovative company in a survey by the wall street journal, citation needed. In 2010, clearly the number one strategy was rms revenue market share and as bharti increased revenue. Although outsourcing enables companies to achieve competitive advantage, outsourcing of operations is not easy to perform. Outsourcing in telecommunication companies uon repository.

It operates in 18 countries across south asia and africa, and also in the channel islands. Airtel marketing mix 4ps airtel marketing strategy. Strategic outsourcing at bharti airtel limited budgeting for capital expenditures was a nightmare. Sec c group 4 strategic outsourcing at bharti airtel limited. Analysis of case study strategic outsourcing at bharti airtel limited. The main problem bharti airtel limited facing is how to manage its capital expenditures for its operations and how to face the expected exponential growth and a competitive environment. The previous 10year deal lapsed march 31, and the two sides have been in talks to extend the agreement, which had been touted as a benchmark for all similar outsourcing contracts signed by the telecom industry. Kanika agarwal rini rajan asma hameed samrat chowdhary ritesh kumar 2. Grpup 2strategic outsourcing at bharti airtel limited.

Bharti airtel and alcatellucent form jv to manage bharti airtel s panindia broadband and telephone services. Strategic outsourcing at bharti airtel limited case. Outsourcing has emerged as an important business and economic strategy for achieving competitive advantage in companies these days. Outsourcing is the practice of hiring outside professional services to meet inhouse needs of an organization. Bharti airtel outsourcing strategy is important in pushing the limits of what could be called core competence in a business model dominated by outsourcing. But,it is clearly said that when you compare yourself you get to know about yourself.

Airtel became the first indian company to get gold certification by cisco. Factors affecting outsourcing of customer service of airtel networks. Strategic outsourcing at bharti airtel case solution and. Case study solution, faced with the exponential growth and competitive telecommunications environment, bharti is looking for ways to better manage its capital expenditures on t. British telecoms bt outsourcing strategic outsourcing at bharti airtel ltd model is another example of a change in strategy from a significant telecom player. After liberalization and modernization of indian economy, the telecom sector has witnessed dramatic changes not only with an. Bharti airtel bharti, a leading global telecommunications services provider with operations in 20 countries across asia and africa, today introduced a new business model for managing fixed. Do you think bharti should enter the outsourcing agreements outlined by gupta. Apr 06, 2014 introduction in march 2004, airtel signed a deal with ibm for a 10 year partnership arrangement for an on demand business transformation with payments based on a predetermined percentage of bhartis revenues.

Faced with exponential growth and a competitive telecom environment, bharti looks for ways to better manage its capital expenditures for telecommunications and information technology. Integration of knowledge and enhancing competitiveness. Strategic outsourcing at bharti airtel limited essay. Bharti airtel was founded by sunil bharti mittal in the year 1995. Essay on strategic outsourcing at bharti airtel limited cram. About bharti airtel strategy, financial snapshot, structure. Pradeep gaurmint bharti airtel s evolving outsourcing strategy 8 min read. Pdf on dec 1, 2016, arindam banik and others published bharti airtel and zain. The bharti group, has a diverse business portfolio and has created global brands in the telecommunication. Marketing strategy of airtel airtel marketing strategy. Explores the pros and cons of such an outsourcing arrangement for a company in an industry where. Strategic outsourcing at bharti airtel limited pdf. Their strategy was to acquire new customers and achieve low cost per minute, but it required huge capital investments.

Dec 07, 2008 strategic outsourcing at bharti airtel limited case summary by aris metin the company. It has become an innovator in the indian versatile business sector with 25% of market share in the overall industry, which has 6. Every time we had a change in the network plan we were forced to go back to the vendor and start over. Supporting rapid customer growth with an innovative business model. Case analysis, strategic outsourcing at bharti airtel ltd. Sign the deals analysis advantages alternatives disadvantages helps expansion of smaller businesses reduces overall costs reduces labor costs lowers operational and payroll costs to help competitive advantage 24hour customer service and technical support lines available bharti.

Strategic outsourcing at bharti airtel case solution. This study sought to establish the strategies adopted by airtel africa in enhancing its performance, as well as to determine the relationship between the strategies employed by airtel africa and its performance. Mittal saw an opportunity for his business because the indian telecom market allowing companies to bid for a government license to operate the first private mobile telecom service in delhi. Bharti airtel is one of the pioneers in indian telecom market since the establishment of industry. Airtel is appreciated for forming a business strategy of outsourcing all its operations except sales. Bharti airtel grows at a stunning pace by keeping its focus on the customer. Faced with exponential growth and a competitive environment, telecom bharti looks for ways to better manage their investments in telecommunications and. Strategic outsourcing at bharti airtel limited ericsson. Recently, ril adds rs 17,000 cr to investor wealth as ambani launches jiophone airtel, idea, rcom fall as ril unveils jiophone at. Strategic outsourcing at bharti airtel limited free download as powerpoint presentation. Bharti foundation sets up bharti centre for communication in partnership with indian institute of technology, mumbai. According to the case study bharti airtel ltd, we can notice that they are following cost leadership strategy as its competitive strategy to remain competitive in the market. Strategic outsourcing at bharti airtel outsourcing. Founded in 1995, the company quickly tried to exploit growth opportunities arising from the liberalization of indian telecommunication markets.

Founded in 1995, bharti airtel limited bharti airtel or the company is an integrated telecommunications company with operations in 20 countries across asia and africa. Bharti airtel and alcatellucent form jv to manage bharti. Outsourcing of technology enables bharti airtel to focus resources on growing the business. Apr 19, 2020 all these products acts as a differentiating factor for airtel service marketing. Due to the competition in telecommunication industry in india, average revenue per user arpu in india which is one of lower arpu in the world was declined. The mobile services division is probably the most valuable division of bharti airtel. Although, bharti airtel is one of the largest companies in the telecom sector in india and has a big impact on the telecommunication sector, but ril doubles shareholders money every 2. Outsourcing by a firm may be either tactical or strategic. Airtel offers gsm mobile services in all the 23telecom circles of india and is the largest mobile service provider in the country, based on the number of customers.

Bharti airtel limited first quarter ended june 30, 2009. Know more about our fact sheet, strategy, financial snapshot, organization structure, awards and recognitions. Bharti airtel limited a family or close to familyrun business sunil mittal as chairman the first private telecommunications service provider in india to launch national and international longdistance service founded by mittal in 1995. Case study strategic outsourcing at bharti airtel submitted by. Mar 10, 2016 corporate level strategy for india division of variousbusiness unitsegments. Bharti airtel grows at a stunning pace by keeping its focus. Case solution,strategic outsourcing at bharti airtel ltd. The mobile services comprise of fixed wireless services and mobile services which use gsm network technology across major telecommunication circles in the country. Airtel marketing mix 4ps airtel marketing strategy mba. Jul 12, 2006 strategic outsourcing at bharti airtel ltd. Airtel kenya was chosen to investigate our problem.

The paper discusses the experience of the mobile telecom sector in. Bharti airtel, the countrys largest telecom operator, has renewed its technology outsourcing contract with software major ibm for a fiveyear period in a multimillion dollar deal. Headquartered in new delhi, india, the company ranks amongst the top 5 mobile service providers globally in terms of. Bharti airtel ltd on april 01, 2007, has announced the reduction in international long distance tariffs isd for all its mobile customers in india. Strategic outsourcing at bharti airtel limited slideshare. Bharti airtel limited was one of the worlds fastest growing telecom. One option is to hand over management of its telecom and it networks to its vendors. Outsourcing is considered tactical when it is implemented in order to solve specific problems being experienced by the firm. Bharti airtel case study free download as pdf file. Bharti airtel renews ibm outsourcing deal for 5 years.

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